109 businesses · Charlottetown · October 2026
Point-in-time ChatGPT visibility research for Downtown Charlottetown Inc.. 109 businesses analyzed, 54% mentioned at least once, 46% not visible in tested responses. Prepared by CLIXERA for association outreach and community workshops.
This research examines how Downtown Charlottetown BIA businesses appeared in ChatGPT responses when consumers asked for local recommendations.
109 eligible businesses were tested across 696 questions. Each business received category-matched prompts designed to reflect the kinds of queries a consumer might actually ask.
This is a point-in-time benchmark collected on October 5, 2026. ChatGPT answers can change. This study measures which businesses entered the AI-generated shortlist at that moment — not future guaranteed mentions.
109
Businesses analyzed
696
ChatGPT questions asked
54%
At least one mention
46%
Not visible in test
54% of Downtown Charlottetown businesses (59 of 109) were mentioned at least once.
50% had strong visibility (appeared in multiple relevant responses), 5% had limited visibility (appeared once), and 46% were not named in any tested response.
Discovery questions (like "best florist in Charlottetown") produced a 53% mention rate. Recommendation questions (like "Who should I see for a dentist?") produced a 43% mention rate.
54%
Mentioned at least once
50%
Strong visibility
5%
Limited visibility
46%
Not visible
Visibility varied by category. Health, Beauty & Fitness performed best at 69%, while shopping businesses had the lowest visibility at 40%.
These category rates show which types of Downtown Charlottetown businesses entered ChatGPT's shortlist most consistently in this test.
| Category | Businesses | Mention Rate |
|---|---|---|
| Shopping | 47 | 40% |
| Food & Drink | 41 | 63% |
| Health, Beauty & Fitness | 13 | 69% |
| Stay | 8 | 63% |
Below are sample ChatGPT answers from the test. These examples show which Downtown Charlottetown businesses were named — and which questions returned no Downtown Charlottetown businesses at all.
Businesses were sourced from the Downtown Charlottetown Inc. public directory. National chains, businesses without websites, and civic listings were excluded so the benchmark reflects local independent businesses.
The public site describes a membership of 500+. This benchmark uses the 271 listings present in the Downtown Charlottetown directory extract on October 5, 2026.
696 ChatGPT questions were asked across 147 unique prompts. Questions were matched to each business's category and pinned to Charlottetown at the city level.
Each business received approximately 6 questions. Questions were not averaged across multiple runs. This study used ChatGPT (OpenAI) on October 5, 2026.
This is a point-in-time benchmark of the ChatGPT responses tested on October 5, 2026. The public site describes a membership of 500+. This study uses the 271 listings in the directory extract from that day. Scores are the share of scored members named in those answers. ChatGPT answers can change. This is not a guarantee of future mentions, and it does not mean an unnamed business can never appear.
If a customer's shortlist is built in ChatGPT, neighbourhood independents that never appear may never get considered.
This research does not claim that appearing in ChatGPT causes a purchase, nor does it prove that an unnamed business cannot succeed. It identifies an emerging layer of local discovery that association members may want to understand.
CLIXERA can walk association members through these findings in a short workshop or lunch-and-learn. This page is the leave-behind — contact CLIXERA if you want to schedule a community session.
