Case studies · Dental
Top of Google. Barely mentioned by AI.
Dental · Maya
Maya's practice sat at the top of Google — and assumed that meant they were covered. CLIXERA showed competitors winning the AI answers patients actually ask.
Challenge
Strong SEO, reviews, and local listings. High Google rank. The team believed digital visibility was under control.
What they could not see: whether AI assistants mentioned them when patients asked for a dentist.
What CLIXERA found
On patient-style questions, the practice was barely mentioned by AI — even while leading Google. Some competitors ranked lower in search but showed up more often in AI answers.
Competitor intelligence made the split visible: Google leadership and AI visibility are not the same surface.
What changed
Findings became prioritized Growth Hub tasks — work aimed at the AI gap, not another generic SEO checklist.
The practice now monitors Google and AI visibility separately so a win on one cannot mask a miss on the other.
Result
Clarity replaced assumption: they know where they lead, where AI still lags, and what Hub work is next.
“We were at the top of Google, so we thought we were in great shape. CLIXERA showed us we were barely being mentioned by AI. We had no idea.”
— Maya, Dental